With every photo set we do for every new instruction we are able to take an additional photo set of the immediate locality of the property this is often a 'micro area' that the local agent will know the best in comparison to the corporate agents' marketing department. This will then allow the agent, or us if you instruct us, to create a news article on the agents' website talking about this property, this micro-locality etc, how the area has improved in value, what the rental yields are and any other information the agent believes to be pivotal - this could be local schools (with reasons and experiential stories, bars & restaurants (again with experiential experience), leisure activities etc.
The above strategy offers the following benefits:
1) Improved SEO with the correct management of the article i.e. key words, tagging etc so when the vendors and landlords google their road your article with stunning photographs can be seen with quality information.
2) Excellent photography to demonstrate marketing skills to property owners and actually entice readership.
3) Improved demonstration of local area knowledge pertaining to a micro area.
4) A playing field that some corporate agents will struggle to compete with as their marketing is often centralised
Contact Maison Photography to discuss your strategy today and to see that our photo marketing can be used to win you instructions. An international brand has just released a very effective campaign that allows the 'punter' whether landlord or vendor to enter his or her postcode for a host of local area and market knowledge....... this is how will the local independent agent can out-compete........better photos, better relevant content that isn't from aggregators - its from local knowledge and experience of getting the best price for clients and having the best quality marketing in the area.